BFS UK launches Pandemic Recovery campaign to boost new business

Bibby Line Group // 26th May 2021

Our colleagues in BFS launched their latest marketing campaign aimed at promoting support for SMEs as Covid-19 restrictions will hopefully continue to lift over the coming months.

The funds made available will allow businesses to get back on track following a tough 18 months.

Available through BFS’s invoice finance products including Factoring, Invoice Discounting, Construction Finance, Trade and Export Finance variants, the fund can be accessed by new and existing SME clients that trade with other businesses.

The campaign is based on BFS research among UK SMEs and will span a number of on and offline marketing channels, including PR, social media, digital advertising, and targeted communications for clients, introducers and prospects.

Launched in early May, starting with the publication of their ‘Unlocking the Road to Recovery’ research report, the campaign is set to run over the coming months to demonstrate its commitment to support SMEs, highlight their unique understanding of opportunities and threats and showcase support.

Adam Park, BFS Marketing & Communications Director, said:

“With our North Star and BFS 4.0 programmes well underway, now’s a great time for us to shout about the fantastic support we provide to our clients, and to generate new business.

“The multichannel campaign will run over the coming months, and we’d love everyone to get involved by ‘liking’ and ‘’sharing’ the content they see across our social channels with their own networks.

“More than anything, this campaign demonstrates that we’re open for business, and that we’re ready to support businesses as the economy starts to rebound.

“It also reflects a new creative artwork direction and a move away from people in suits shaking hands, better representing current and future clients.”


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