Costcutter offers retailers innovative support through COVID-19

Following our last update on how Costcutter Supermarkets Group is keeping customers, communities and key workers going through COVID-19, the company has released a series of further innovative measures to independent retailers to support their local communities – demonstrating what it means to deliver true customer service.

Online support

Building on its in-store social distancing guidance and sharing retailers’ own COVID-19 stories, their online support now includes guides on home delivery, call and collect and NHS ‘Thank Yous’ –  all available here http://www.freshstart.costcutter.co.uk.

Helping retailers convert ‘lifeline shoppers into lifelong shoppers’

CSG has continued to attract high caliber independent retailers and open new stores throughout the COVID-19 crisis.

The team have recorded increased footfall and impressive sales increases, even when planned store refurbishments have had to be delayed by recent events.

Jamie Davison, CSG’s Business Development Director, New Business, said: “Our retailers continue to do an incredible job supporting their local communities through this period and we continue to focus on doing everything we can to help them with the resources and guidance they need.

“We also wanted to share that support with the wider retailer community, as they respond to the ongoing challenges.

“The COVID-19 crisis has transformed the value of the convenience sector and independent retailers are playing an essential role in providing lifeline support for their local communities. As the lockdown eases, we want to help our retailers convert new lifeline shoppers into lifelong shoppers.”

‘Bring Summer Home’ promotional campaign

CSG continue to support retailers through innovative promotions. The ‘Bringing Summer Home Campaign’, which launched on July 15, will see the most successful elements of the company’s previous summer promotions, adapted for current conditions, alongside new elements to create an impactful and engaging campaign for retailers and shoppers alike. Read more about the campaign here.