Costcutter pioneer powerful analytics technology to support retailers

Costcutter Supermarkets Group (CSG) has once again demonstrated what living the Group’s ‘Be innovative’ value truly means by announcing a pioneering partnership with data experts Data Revolution.

The partnership will provide independent retailers with vital insights powered by predictive analytics, on shopper trends, pricing, range and promotions, to help them manage costs and maximise sales.

Working in partnership with Big Data management experts Data Revolution, CSG began a trial of a predictive analytics portal across 100 independent stores in the South of England late last year.

David Morris, CSG IT Director, said: “Our trials, initially in stores who operate our CPOS system, took place before the COVID crisis and the results were outstanding, with retailers reporting increased sales, improved margins and achieving higher rebates, as a direct result of the data they could access.

“We’ve used the lockdown period to focus on analysing those results and refining the offer, to give our retailers the best possible insights and advice. Predicting what will be their best selling lines, what ranges they can look to rationalise, what promotions deliver the best results and what ordering and pricing decisions will maximise their sales and help manage costs”.

Dave added: “We’re taking our data and insights focus to the next level using predictive analytics to further support our retailers in delivering the right offer and range for their shoppers.

“Reaping the rewards of the expertise and agility of the Data Revolution team in AI-enabled analysis and their extensive experience in retail, we will be generating tangible insights which our trading and marketing teams can use to help retailers continue to grow footfall and sales, delivering on our mission to be the best loved and most shopped symbol group.”